Bumble Takes On Tinder in India, with a Little Help from Priyanka Chopra

Tinder rival and social networking app to aid yous notice dates, friends and jobs, Bumble has formally announced that it volition be entering the Indian market place.

A-listing player Priyanka Chopra is bankroll the launch, past investing in Bumble and will be making key decisions for the company'due south expansion in India, CNN reported. Chopra had worked on the launch of Bumble Bizz, the company'south business networking feature, which arrived last twelvemonth and that'southward what sets the app autonomously from the likes of Tinder.

Bumble has reportedly been preparing to enter into Bharat for the terminal ix months and has built a local team as well as "defining its strategy", reported TechCrunch.

The app, largely known for its dating section, also lets you connect to employers, or get a mentor to others, and should be bachelor to Indians in a affair of a few weeks.

This proclamation comes just a week after Tinder appear a new characteristic for Indian users called "My Love" which prompts women to make the kickoff move. While it is new for Tinder, the feature has been active by default on Bumble app, which coincidentally is also facing multiple patent lawsuit from Tinder'south parent Match Group which besides owns OKCupid.com, Lucifer.com, Plenty of Fish among other leading dating apps and services.

Dating and Friend-Finder App Bumble to Arrive in India Later this Year

While the quick adoption of smartphones and high-speed mobile data beingness more readily available to Indians, dating apps could be seen as the replacement for the more traditional options such as Shaadi.com or Republic of india Matrimony, which have also spruced themselves upward for the new competition.

While Tinder is explicitly about dating, Bumble is presenting itself as a more well-rounded alternative that's not just well-nigh dating. It also lets you lucifer to employers or make friends if you and so wish. This could give it a crucial reward over Tinder. Secondly, Indians love celebrities and getting a prominent name such every bit Chopra immediately gives information technology corking visibility.